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The brilliant minds behind The Hook Up carefully selected 21 kickass custom choppers to showcase alongside our iconic Mutt Motorcycles in the showroom. It was a dream come true for us and all you two-wheel fanatics out there, from the casual cruisers to the most badass daredevils on the planet.

Sami Grayston, Chris Hatton, and Simon Erl set up their creative den on our mezzanine right above the showroom. These master artists left their mark, offering brave souls a lasting memento of the very first Early Hook Up.

The Mutt Store stayed open late, fully stocked with our latest goods (including a limited number of pieces from our upcoming apparel release!). Plus, we had an awesome crew of traders selling their wears, makes and gear at the Traders Market; Red Temple Prayer, Skin & Bone, Boyds of Bedford, Ride and Defy, Northmore,Lucky Lukes Parts,Tozer, Stug, Iron Child, 13 County Co. Smoke and Mirrors hooked everyone up with fresh trims. Ride Choppers or Die even recorded their podcast live at the event, while Fonographo kept the vinyl spinning all night long.

We had the local heroes from OPM serving up some homegrown Brummie goodness, Tacos El Pap dishing out mouthwatering tacos, and the mighty Steamhouse Bakery stocked with doughnuts satisfying everyone's sweet tooth. And to wash it all down, we had Glasshouse on the bar and Burning Barn mixing up their killer rum cocktails.

But that's not all! We managed to wrangle some local legends to rock the stage.Kings of Hong Kong, Mutes, Dirty Blue, and Swampmeat Family Band brought the house down with their killer performances.

We want to give a massive shoutout to everyone who entered the raffle, took on the "no hands scran" challenge, threw punches at the boxing machine, and to all those who traveled and stayed in good old Brum to support the event.

We want to give a massive shoutout to everyone who entered the raffle, took on the "no hands scran" challenge, threw punches at the boxing machine, and to all those who traveled and stayed in good old Brum to support the event.

And last but not least, a huge thank you to our sponsors! Without this bunch, we couldn't have pulled off an event of this caliber.

Dark Arts + Trustmark + Burning Barn + Brink + Joe King + Eat Dust + OTHER + Stagebus

Now, if you missed out on tickets for The Hook Up because they vanished in the blink of an eye, don't worry. Just sit tight and hope you don't miss out on the next mind-blowing event we cook up. SEE YA NEXT TIME!