[{"id":224403685530,"handle":"all","title":"All Products","updated_at":"2021-03-07T08:15:45+00:00","body_html":"","published_at":"2020-10-08T16:02:39+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":210522950,"handle":"bell-motorcycle-helmets","title":"Bell","updated_at":"2021-03-01T15:05:58+00:00","body_html":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eOriginating in California back in 1954, Bell Helmets have grown from humble beginnings to market leaders. The early 500-TX is such a design classic it’s now displayed in the New York Museum of Modern Art. After setting the bar so high, Bell have managed to maintain this level of design excellence always. With a reputation for quality and technical excellence from racing to road-use, Bell exceeds today’s exacting safety standards while retaining that classic, vintage look in their helmets the Bell Bullitt and Bell Custom 500.\u003c\/span\u003e","published_at":"2016-03-18T15:19:00+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Bell"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global","image":{"created_at":"2017-10-19T16:15:42+01:00","alt":"","width":1600,"height":510,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/9065\/collections\/Bell_BrandHeaderImage_1951cbaa-7c99-4edb-aa11-b4e175484827.jpg?v=1508426142"}},{"id":313884230,"handle":"bell-helmets-collection-motorcycle","title":"Bell Helmets Collection","updated_at":"2020-12-19T18:45:20+00:00","body_html":"","published_at":"2016-07-11T16:14:00+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Bell"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global","image":{"created_at":"2016-07-11T16:15:35+01:00","alt":null,"width":959,"height":580,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/9065\/collections\/The_Bell_Helmets_Collection.jpg?v=1468250135"}},{"id":313889414,"handle":"clothing","title":"Clothing","updated_at":"2021-03-05T13:04:26+00:00","body_html":"Browse products from brands such as Belstaff, Deus Ex Machina, Roland Sands, Biltwell, Rokker, Knox, Resurgence, Eat Dust, Bell, Hedon, DMD, Nexx, Stylmartin and of course Mutt.","published_at":"2016-07-11T16:30:00+01:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Clothing"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global","image":{"created_at":"2016-07-11T16:33:24+01:00","alt":null,"width":1920,"height":850,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/9065\/collections\/Clothing_banner_a.jpg?v=1468251204"}},{"id":231277265096,"handle":"last-chance-to-buy-2","title":"Last chance to buy","updated_at":"2021-03-07T08:15:45+00:00","body_html":"","published_at":"2020-10-14T16:23:42+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"less_than","condition":"8"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Brum Scum"},{"column":"title","relation":"not_contains","condition":"Speed Cult"},{"column":"title","relation":"not_contains","condition":"Speed Freaks"},{"column":"type","relation":"not_contains","condition":"part"},{"column":"type","relation":"not_contains","condition":"part-test"},{"column":"type","relation":"not_contains","condition":"Gift Card"}],"published_scope":"global"},{"id":198273138842,"handle":"lockdown-exclusive","title":"Lockdown Exclusive","updated_at":"2021-03-07T08:15:45+00:00","body_html":"","published_at":"2020-05-29T13:56:49+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"May20 Deal"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":453054037,"handle":"newest-products-1","title":"Newest Products","updated_at":"2021-03-07T21:32:06+00:00","body_html":null,"published_at":"2017-10-13T18:05:13+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global"},{"id":313883206,"handle":"open-face-motorcycle-helmets","title":"Open Face Helmets","updated_at":"2020-12-17T17:56:52+00:00","body_html":"","published_at":"2016-07-11T16:12:00+01:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Open Face Helmets"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global","image":{"created_at":"2018-06-27T12:06:25+01:00","alt":"","width":1600,"height":510,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0563\/9065\/collections\/Open_Face_Helmets_Page_Header_Hedon_Mutt_SS18_270618.jpg?v=1530097585"}}]
In 1954 Bell founder Roy Richter made his first helmet from fibreglass. It was named the ‘500’. The Bell Custom 500 provides the retro look of the original design while adding updated protective technology. This classic helmet is perfect for the summer.
• Custom-quilted liner • Fiberglass Shell • Five-year warranty • Integrated snaps • Padded chin strap with D-ring closure • Includes Draw String Bag